There is no queue of patients. No air of anxiety. No clock ticking as you quiz the physiotherapist as a potential customer. It’s mostly because it is not a usual clinic. The sprawling Nightingales Centre at the posh lane in Indira Nagar in Bengaluru is an extension of home healthcare that Medwell Ventures runs. Other centres in other cities are not, and will not be, as spacious. It’s an asset-lite concept that Medwell has devised to deliver care.
With the pipe into people’s homes, does healthcare have a chance?
Why home healthcare companies like Portea and Medwell are attempting what primary and secondary care could not do and what tertiary care ought not to
‘Maximise the encounter’, is the hospital lingo. This hunting game surely maximizes the return per bed, but it’s also bleeding the healthcare system
By most conservative estimates, nearly 40% footfalls in Indian hospitals are unnecessary. Home healthcare, which can bring down an ICU cost by a third or a CCU cost by half for a patient, is a viable alternative
Whether a marketplace model or a more engaged membership model is the way forward, is yet to be proven
Convenience is one part, and a part which will bring initial adopters in cities, but it isn’t the core of home healthcare