On a Thursday afternoon in September, the sun and the steady creep of the Covid-19 pandemic conspired to keep people off the streets of South Delhi’s posh Greater Kailash 1 (GK1) neighbourhood. S-490, one of the neighbourhood’s many large bungalows, was the exception to this. Inside were close to a dozen people. On the one hand, there were those who had come for the bungalow’s main business—a skincare studio. Scattered amongst them were a second group—patients of Pristyn Care, a new breed of healthcare startup.
The GK1 clinic is emblematic of how Pristyn, which promises smooth elective surgeries for patients, does business.
Pristyn Care and the OYO-isation of surgery
In two years, Pristyn has done over 10,000 surgeries across more than a dozen cities. All without running a single hospital
The healthcare startup aims to do more with less; it’s asset-light and prefers to partner with hospitals and their staff for surgeries
It claims to have tied up with 250 hospitals across 14 cities, and now wants to aggressively expand its footprint in the country
It has deep pockets backing it up. Pristyn has raised money from a clutch of investors, including Sequoia India, and is valued at $250 million
However, aside from the ethical problems of selling surgeries to patients, it also will need to figure out its unit economics