“Trrrrring!” rang a bell in Purplle’s head office in Mumbai that Wednesday morning in December 2019. The office erupted in celebration. The bell meant one thing—the online beauty platform had hit a milestone.
Purplle closed the year with a $30-million fundraise from Goldman Sachs—one of the largest private equity investors in the world—and other existing investors. And it began 2020 with another ring of the bell, announcing an $8 million fund infusion from Verlinvest, a Belgium-based investment firm.
Purplle’s story is that of an underdog, a company many people forgot was part of India’s online beauty retail race.