The Qs are literally everywhere. The heavy door to Quikr’s headquarters in Hebbal, Bengaluru, has an ornate Q-shaped handle, which opens into a large minimalistic lobby. And the lobby has a giant neon green coloured Q painted on its floor. “It is like a target board, if one does not meet targets, you’ll be dropped on the Q,” jokes an employee. The gag notwithstanding, the biggest of all Qs is an invisible one.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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