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Quo Vadis Snapdeal?

Snapdeal’s recent misfortunes are not only a result of its inability to raise funds but also indicate deeper issues lurking beneath the surface


Earlier this month, on 6 February, in an interview with Reuters, Kunal Bahl, the CEO of Snapdeal, predicted that the company would be profitable in two years, “I see a relatively clear line of sight to (profit)” and said that it is time to “now take control of our destiny.”

Confident words looking forward to a golden future.

And yet a mere two weeks later, Bahl had to take, what was in his own words “by far the hardest decision we have…

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