The move can only be called one thing; genius.
Siddharth Kothari, 36, the additional managing director and joint editor of Rajasthan Patrika landed in New Delhi, at the office of Catch News, one fine morning. He had come with a plan. For months now, Catch News’ online traffic had been falling – fewer people were visiting the website or clicking on the stories. Only in April, Catch was clocking some 3.1 million unique views per month. Now, in August, the views had fallen to 2.2 million. The target: 4 million. Not just that, the other numbers weren’t looking good either.