Indian yoga guru Ramkrishna Yadav, popularly known as Baba Ramdev, is all set to launch his apparel brand, Patanjali Paridhan, in May 2018. It’s delayed by a month though, according to employees within the company, distributors and analysts tracking the segment.
As part of his launch strategy, Ramdev has tied up with Big Bazaar’s fashion arm FBB as one of the brand’s primary distribution partners. He will also open 600-700 retail stores across India as franchises in tier 2 and 3 cities. The launch, currently, is limited to the north of the country. But eventually, Patanjali Paridhan will have outlets across India.