A month-long search, dozens of cold calls, and visits to multiple mom-and-pop (kirana) stores. All in search of a shopkeeper willing to give us a peek into a revolution currently in its infancy—Reliance Jio’s attempt to bring kirana stores under its digital umbrella. Finally, we found what we were looking for—a shop that accepted coupon codes from Jio’s subscription-based loyalty programme, JioPrime. These coupon codes provide discounts and cashbacks on daily use items through JioMoney, the company’s e-wallet.
Significant discounts on even small items.
Rs 15 ($0.2) off on a 500-gram pack of detergent.