A month-long search, dozens of cold calls, and visits to multiple mom-and-pop (kirana) stores. All in search of a shopkeeper willing to give us a peek into a revolution currently in its infancy—Reliance Jio’s attempt to bring kirana stores under its digital umbrella. Finally, we found what we were looking for—a shop that accepted coupon codes from Jio’s subscription-based loyalty programme, JioPrime. These coupon codes provide discounts and cashbacks on daily use items through JioMoney, the company’s e-wallet.
Reliance Retail: From playground bully to owning the playground
It’s currently the largest retailer. And the second largest telecom company. But Reliance is just getting started. It’s now eyeing omnichannel dominance. And it’s hoping M-PoS will help it get there. That’s the image.
Reliance Retail, the largest retailer in the country, wants to ace the omnichannel game
The starting point is the digitisation of small businesses across the country through Reliance's M-PoS devices
It's even leveraging its ties with FMCG companies to force kirana stores and distributors to fall in line
FMCG companies get better visibility of stores, sales and consumers, while customers get deals and delivery