For nearly five years now, two bruising battles have played out between dozens of companies. All in the war to become the dominant online seller for one of the largest and most lucrative set of products that’s still mostly sold offline—medicines.

The market opportunity was large, growing, and untapped. At $18.5 billion $18.5 billion Livemint Medicine sales rise 14.5% in Nov, Indian pharma firms lead growth Read more last year, India’s retail pharma market has been growing at annual rates of 15-20% for many years now.

AUTHOR

Rohin Dharmakumar

Rohin is co-founder and CEO at The Ken. He holds an MBA from the Indian Institute of Management, Calcutta and an engineering degree in Computer Sciences from the R.V.C.E., Bangalore.

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