Read more stories about Public Companies, Indian Unicorns and Telecom in our narratives. View All Narratives

Trojan alert

Reliance’s second “pilot” is here, for retail this time

With Amazon and Walmart-Flipkart tied up in regulatory knots, the thin end of Reliance’s Jio wedge into 12 million kirana stores is here

13/02/19

Arundhati Ramanathan

Jio’s PoS devices are a Trojan Horse meant to seize various aspects of Kiranas, ultimately leading up to a hyperlocal grocery play  

Jio has already reduced PoS to a commodity just like it did with voice-calling in telephony

But to nail grocery it needs to be able to get kiranas to digitise inventory

Jio has been an infrastructure firm, not an experience-focused company. So conquering grocery will be a challenge

trojan-1920x1291.jpg

Want to read a free 200 word summary?

It is 7 PM, and Jijeesh V has no time to chat. The wiry owner of Brothers Store, a kirana store in Indira Nagar, Bengaluru, sees 500 customers walk into his store every day. There are anywhere between 12-14 million such shops across India, together accounting for over 90% of food and grocery retail in…

Read more stories about Chinese companies in India, Future of Retail and Public Companies in our narratives. Or see all narratives

Read the full story. Subscribe now.

Also read our exhaustive coverage about Chinese companies in India, Future of Retail and Public Companies

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Analysis & /Technology

See all in Business, Startups & Technology

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Chinese companies in India, Future of Retail and Public Companies

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.