The shadow-boxing is over. The players have sussed each other out, swayed away occasionally, hugged and made up. But the bell has just been rung. The year 2017 should go down as the one when things got real in the global ride-hailing wars. Companies, both incumbent and global, have begun making decisive moves that could go a long way in deciding how transportation shapes up in the years to come.
As a start, imagine them as four distinct worlds with contrasting strategies in play.
A world where two ride-hailing companies battle it out for global domination, in completely different ways.