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Galaxy quest

Guardians of the Galaxy—Samsung tries to win back India

After years of slumber and complacency, the South Korean electronics major is stealing a few ideas from its Chinese rivals’ playbook as it attempts to gain lost ground in the world’s fastest-growing smartphone market

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No conversation on Samsung is complete without a mention of its “ostrich attitude”. At least for the past few years, the company seems to have buried its head in the sand, trapped in the delusion that all is well. In response to journalists questioning its declining market share, it offers the findings of German market…

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