No conversation on Samsung is complete without a mention of its “ostrich attitude”. At least for the past few years, the company seems to have buried its head in the sand, trapped in the delusion that all is well. In response to journalists questioning its declining market share, it offers the findings of German market research firm GfK. GfK data paints a rosy picture—when it comes to end consumer sales, Samsung is number one. However, most market research firms go by shipment data, and on that count, Samsung is ceding ground. A lot of it. But in its effort to keep up appearances, it pushes the GfK line.
Guardians of the Galaxy—Samsung tries to win back India
After years of slumber and complacency, the South Korean electronics major is stealing a few ideas from its Chinese rivals’ playbook as it attempts to gain lost ground in the world’s fastest-growing smartphone market
The Samsung versus Xiaomi battle for control of the Indian smartphone market is far from over
While Xiaomi has been firmly in control for a while, Samsung has resolved to reclaim the #1 spot
And to beat Xiaomi, Samsung is taking a leaf out of the Chinese smartphone company's playbook
From low pricing to selling online, Samsung is replicating Xiaomi's approach. Can it replicate Xiaomi's success?