Groceries in 30 minutes. Food delivery apps that filter restaurants based on the delivery time. Milk deliveries on the dot in the morning. A new pair of shoes, that book you’ve had your eye on. You want everything cheap and you want it yesterday. The convenience of online shopping is here to stay. But with prices already at rock bottom, increasingly, the differentiator for e-commerce and food-delivery firms is cutting delivery costs.
Especially in last mile delivery, or the leg where a product travels from the nearest hub to your doorstep. “It is a very dirty problem, day in and day out, it’s just a pure mess,” is how Abhishek Bansal put it.