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Why rural women in e-commerce are up against Amazon, Myntra

Self-Help Groups in India have come a long way in the last couple of decades. Not far enough though

19/04/18

Sudarshan Rangarajan

There are many SHGs across India which make artefacts; most of them source what they need from larger organisations

But since everything is provided for at the doorstep, the profitability factor of this venture isn't high

Enter, e-commerce. Kudumbashree is one example of a poverty eradication programme going online

But there are five major problems standing in their way. Theirs and others like them

SudarshanLead-1920x974.png

A few weeks back, The Ken wrote about Kudumbashree. An organisation that started 20 years ago with the aim of mobilising women and making them financially independent.

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