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Why rural women in e-commerce are up against Amazon, Myntra

Self-Help Groups in India have come a long way in the last couple of decades. Not far enough though

19/04/18

Sudarshan Rangarajan

There are many SHGs across India which make artefacts; most of them source what they need from larger organisations

But since everything is provided for at the doorstep, the profitability factor of this venture isn’t high

Enter, e-commerce. Kudumbashree is one example of a poverty eradication programme going online

But there are five major problems standing in their way. Theirs and others like them

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A few weeks back, The Ken wrote about Kudumbashree. An organisation that started 20 years ago with the aim of mobilising women and making them financially independent. One part of their programme works with small units of around five women each—Micro-enterprise (ME) units. These women produce handmade, homemade products, which they then sell door-to-door, in…

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