On 8 October, Bollywood actor Disha Patani uploaded a 13-second video to Instagram pretending to be starring in the superhit DC comic film Wonder Woman. In the video, Patani’s face was swapped out with that of Hollywood star Gal Gadot who is seen fighting and performing stunts. Soon enough, Patani’s 30-million Instagram fans were speculating that she’d be the next Wonder Woman.
LIVE: YY vs TikTok, Venue: India, Date: Now
Having stormed the Chinese live-streaming social media market, YY is now expanding overseas. India is of special interest to this company with an organic monetisation model—it wants to get users first, make money later. How does that sound to TikTok?
ByteDance’s app TikTok has been the reigning live-streaming app in India of late. But that may not be forever
YY’s products, meanwhile, have shot ahead of all live-streaming apps back home in China. Read: 150+ million monthly active users
YY is now looking to conquer India. And it’s got a plan in place—a monetisation model not as dependent on ads as TikTok
While TikTok stays consumer-first, YY’s influencers make money on its products. Looks like the clock’s ticking for TikTok