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Too smart

SmartOwner and the art of hiding in plain sight

SmartOwner brokers the sale and repurchase of property, fetches returns to would-be investors. But is it a broker, an investment advisor, or an equity capital crowdsourcing platform? Possibly all of them

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One side of its platform has its back to the wall, the other wants its pound of flesh. One side is desperate for money, the other greedy for returns. One side is ruing the death of an easy business model, the other yearning for a market-beating asset class. All around is the murky swamp of…

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