Once (and future?) unicorn.
There was a time not that long ago when Snapdeal was the proverbial poster-boy of not just Indian e-commerce but of Indian startups in general. The pioneer in the e-commerce marketplace model, Snapdeal attracted nearly $2 billion in funding from blue-chip investors such as SoftBank, eBay, Bessemer, Nexus and Ontario Pension Fund. It was destined for great things, beyond the token startup unicorn tag.