Once (and future?) unicorn.
There was a time not that long ago when Snapdeal was the proverbial poster-boy of not just Indian e-commerce but of Indian startups in general. The pioneer in the e-commerce marketplace model, Snapdeal attracted nearly $2 billion in funding from blue-chip investors such as SoftBank, eBay, Bessemer, Nexus and Ontario Pension Fund. It was destined for great things, beyond the token startup unicorn tag.
But in the aftermath of its failed shotgun marriage to Flipkart, Snapdeal seemingly fell off the map—a forgotten startup relic that had no relevance or meaning in a new world dominated by the Walmart/Flipkart-Amazon duopoly.