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The once and future challenger

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Snapdeal is the third largest e-commerce player in the country. It was valued at $6.5 billion when it last raised funds. The company boasts of the who’s who of venture capital investors. Snapdeal is huge, it has “about 45 million+ products from over 125,000 regional, national, and international brands and retailers across 800+ categories,” according to the 2016 annual report.


Jasper Infotech Pvt Limited

Name as per MCA records

Kunal Bahl


Delhi NCR







Amazon India


What has Snapdeal been up to in the last 12 months?

Snapdeal started FY16 with a bang. It bought Freecharge for $400 million in April 2015. The wallet became the third biggest wallet player in the country after Paytm and MobiKwik. The e-commerce company, which reportedly clocked $2 billion in GMV in FY15 said it had given up on chasing GMV and was focusing on profitability. The claims came after a Softbank report said it had missed the ambitious $10 billion GMV mark that Bahl had declared in the press. In its search for profitability, it also had to trim its staff. Snapdeal, however, attributed it to natural attrition. During all of this, Snapdeal lost its second biggest e-commerce company tag and slipped to the third spot. But managed to raise about $200 million, which came after eBay, Kunal Bahl and Rohit Bansal all made secondary sales in FY16.


Rs 1,456.60 crore: Revenue Snapdeal clocked in FY16 compared to Rs 933.3 crore in FY15. The revenue did not even double.

Rs 1,158.9 crore: Revenue from operations in FY16. Snapdeal made Rs 766.4 crore in FY15.

Rs 1,148.8 crore: Spent by Snapdeal on shipping goods across the country. In FY15, the company spent Rs 575.5 crore.

Rs 468.6 crore: Spent on marketing and advertising in FY16. Barely rising from Rs 426.3 crore in FY15.

Rs 138.2 crore: Attributed to recruitment and training expenses repair and maintenance – plant and machinery software expenses, miscellaneous expenses

Rs 2,960 crore: Loss weighing down Snapdeal’s books in FY16. In FY15, it saw a loss of 1,319.2 crore. The revenue barely increased by a half but the loss more than doubled.

Rs 4,416.6 crore: Total expenses borne by Snapdeal in FY16. It went up less than 2X from FY15.

0%: Holding of Saama Capital in Snapdeal. The VC firm was the only one to completely exit the company in the last round – presumably through a secondary exit to the new investors.

10: Number of subsidiaries in Snapdeal, including QuickDel, more commonly known as GoJavas.

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