Snapdeal is the third largest e-commerce player in the country. It was valued at $6.5 billion when it last raised funds. The company boasts of the who’s who of venture capital investors. Snapdeal is huge, it has “about 45 million+ products from over 125,000 regional, national, and international brands and retailers across 800+ categories,” according to the 2016 annual report.

Snapdeal

Jasper Infotech Pvt Limited

Name as per MCA records

Kunal Bahl

CEO

Delhi NCR

Headquarters

Investors

Softbank

Alibaba

Competitors

Flipkart

Amazon India

Shopclues

What has Snapdeal been up to in the last 12 months?

Snapdeal started FY16 with a bang. It bought Freecharge for $400 million in April 2015. The wallet became the third biggest wallet player in the country after Paytm and MobiKwik. The e-commerce company, which reportedly clocked $2 billion in GMV in FY15 said it had given up on chasing GMV and was focusing on profitability. The claims came after a Softbank report said it had missed the ambitious $10 billion GMV mark that Bahl had declared in the press. In its search for profitability, it also had to trim its staff. Snapdeal, however, attributed it to natural attrition. During all of this, Snapdeal lost its second biggest e-commerce company tag and slipped to the third spot. But managed to raise about $200 million, which came after eBay, Kunal Bahl and Rohit Bansal all made secondary sales in FY16.

Results:

Rs 1,456.60 crore: Revenue Snapdeal clocked in FY16 compared to Rs 933.3 crore in FY15. The revenue did not even double.

Rs 1,158.9 crore: Revenue from operations in FY16. Snapdeal made Rs 766.4 crore in FY15.

Rs 1,148.8 crore: Spent by Snapdeal on shipping goods across the country. In FY15, the company spent Rs 575.5 crore.

Rs 468.6 crore: Spent on marketing and advertising in FY16. Barely rising from Rs 426.3 crore in FY15.

Rs 138.2 crore: Attributed to recruitment and training expenses repair and maintenance – plant and machinery software expenses, miscellaneous expenses

Rs 2,960 crore: Loss weighing down Snapdeal’s books in FY16. In FY15, it saw a loss of 1,319.2 crore. The revenue barely increased by a half but the loss more than doubled.

Rs 4,416.6 crore: Total expenses borne by Snapdeal in FY16. It went up less than 2X from FY15.

In partnership with Tofler

0%: Holding of Saama Capital in Snapdeal. The VC firm was the only one to completely exit the company in the last round – presumably through a secondary exit to the new investors.

10: Number of subsidiaries in Snapdeal, including QuickDel, more commonly known as GoJavas.

AUTHOR

Patanjali Pahwa

Patanjali has spent over seven years in journalism. He last worked at Business Standard as Principal Correspondent, where he wrote on startups, e-commerce companies and venture capital. He has worked at an array of institutions, which include Forbes India, Caravan and Outlook Business. He is a Mumbaikar, born and brought up. Patanjali did his BSc in IT from Mumbai University and then got his journalism degree from IIJNM in Bangalore. He is enamoured by Ernest Hemingway and Tom Waits and may try to sneak in references to them in his stories.

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