When it started, it was a fairly simple deal. Existing investors won’t put any money into Snapdeal anymore or raise additional funding from any new investors and the company is to be sold lock, stock and barrel to Flipkart. All in all, a well-thought through, strategically constructed arranged marriage. Everybody wins.

But, just a few months down the line, it will be fair to say that when it comes to selling anything online, the dynamics are far from simple.

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