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Clean Bowled

Private sports broadcasters to pay for Doordarshan’s free lunch

The government wants DD to have its fill of the sports broadcast cake. And make private channels foot the bill

19/10/18

Harveen Ahluwalia

The I&B ministry has proposed changes to an Act that requires private sports channels to share live feed of nationally important events with Doordarshan

The amendment will allow DD to air these events on private cable and DTH platforms, in addition to its own networks

This will cut directly into the subscription revenue and viewership of private sports broadcasters 

The move is likely to open a larger can of worms and affect the entire sports broadcasting ecosystem

There is a new war brewing in sports broadcasting. Between private sports broadcasters and state-owned Prasar Bharati. And if the latter is victorious, private sports broadcasters stand to lose. Substantially. Earlier this week, the information and broadcasting (I&B) ministry proposed an amendment to the decade-old Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007….

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