On 5 June 2018, eight days after the 11th edition of the Indian Premier League (IPL) concluded, Uday Shankar, the chairman and CEO of Star India, addressed several thousand of the company’s employees. The town hall was held at 10:45 AM on a Tuesday. Employees logged into their screens from more than 10 locations, including the UK, the US and Dubai. They had concerns. The last two months hadn’t been the easiest on Shankar and his team.
Media, advertisers, rivals and Star’s own employees have been watching the company’s every move. Early last year, Star India edged out Sony to win the media rights for the Indian Premier League (IPL) for the five year period 2018-2022.