On 5 June 2018, eight days after the 11th edition of the Indian Premier League (IPL) concluded, Uday Shankar, the chairman and CEO of Star India, addressed several thousand of the company’s employees. The town hall was held at 10:45 AM on a Tuesday. Employees logged into their screens from more than 10 locations, including the UK, the US and Dubai. They had concerns. The last two months hadn’t been the easiest on Shankar and his team.
The big game: Star India’s report card post IPL No. 11
Notes, numbers and analysis from Star India’s town hall from last week. By the looks of it, the company might prove its detractors wrong and eventually end up making money on the IPL. Only and only if it can sustain the momentum it has built
Days after IPL 11 concluded, Star India CEO Uday Shankar held a town hall to discuss the company's performance and revenue
Star India managed to earn Rs 1700-1800 crore in advertising revenue for IPL, against a target of Rs 2,000 crore
Hotstar set a world record of largest concurrent viewing of an event at 10 million for the IPL finale
Star India is confident that it will recover its Rs 16,347 crore bid on IPL. Can it really?