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IPL Rights: Inside Star India’s high-stakes poker

What's behind Star India’s all-in bid for the Indian Premier League media rights? After all, Rs 16,347.50 crore is a lot of money. Even for Star India

06/09/17

Venkat Ananth

Star’s auction strategy was to throw everything at the global bid. History was on its side

Besides IPL, Star India's cricket rights portfolio includes Indian cricket and all ICC tournaments

Since winning the rights, Star is actively considering bifurcating its pricing plan for Hotstar: Pay up for the live feed, delayed for free

Having acquired the IPL at a massive sum, Star could reluctantly consider foregoing a bid to retain Indian cricket rights

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Minutes after Star India was announced as the winner of the Indian Premier League (IPL) media rights for the next five seasons on Monday, employees of the network were already feeling the pressure. To drive sales, with new, revised targets coming very soon. Whatever math Star India must have done to win these rights, across…

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