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The moment you hear of it, you may be forgiven for suppressing a chuckle. But I’m not judging. I’m merely taking in everything which is being told to me. Because taking in what people tell me is me doing my job. So, I am taking in…

Did I hear you right, a reality show on television?


On startups?


To do what exactly?

It is a unique new reality show. presents MTV Dropout Pvt. Ltd. Powered by Micromax and Maruti Suzuki, Grooming partner Gillette, which will see the birth of the world’s first ever startup formed on television.

Wow. Why exactly is this unique reality show needed?

To form a first-of-a-kind start-up following a massive nationwide hunt to find hidden gems; the most brilliant people outside established management and entrepreneurial systems. These mavericks are to be groomed by industry leaders through trials-by-fire where they solve real-world business problems in a short span of time.

Wow. For real?


And what exactly will Dropout Private Limited do?

So, that’s not decided yet.



So, Dropout Private Limited is not the eventual, proper company name…


How does this work, again??

So, of the contestants, there will be a few who will be selected by the judges. Once they are selected they will be put through real life, entrepreneurship challenges. Situations. To see how they do. At the end of the show, some three or four will be chosen to form a company. What will be the name of this company, what it will do, we don’t know all of that at the moment. That will be decided by the judges as the show goes.


Yup. It is a unique concept. A one-of-a-kind reality TV show.


There comes a time in every person’s life, when a decision has to be made. To quote what a wise man once said: “This is your last chance. After this, there is no turning back. You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”

I took the red pill.

Follow the white rabbit

Every show has needs its protagonists. The centres of attention. The people at whom the spotlight is trained. And who are they here? Contestants?

Wrong, the judges.


There is no spoon

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