What do Indian startups like Razorpay, Meesho, Cleartax, MyGate, and Vedantu have in common? A school called xto10x. Let us explain.

Most people would agree that all they have successfully reached initial product-market fit—they’ve found a large set of customers who have an urgent problem and developed a product that solves it in a meaningful way. 

In startup lore, reaching product-market fit is considered as a rite of passage.