Eighteen-year-old Bakers Circle went into 2020 with a solid business in hand. The Delhi-based bulk bakery and confectionery supplier boasted a client list consisting of the most prominent names in India’s fast-food space. Everyone from Domino’s to KFC and Subway. With 70-80% of its revenue coming from these big chains, it had both predictability and scale.
Then came the pandemic, and both vanished in an instant. As India retreated into a lockdown, Dev Lall, founder of Bakers Circle, says orders from its fast-food stalwarts fell by 95% by April.
Gurpreet Vohra’s journey in India’s business-to-business food space is even longer than Lall’s.