Stripe Inc will need a new set of stripes for India

The hip payment solutions company is weeks away from a limited roll-out in India. In a crowded market, Stripe needs to draw a new strategy to find acceptance

Payments in India are complex. And Stripe will have to come up with exclusive features for the country

How low can Stripe go with the price it charges businesses will play a large role in its success

The startup market in India that Stripe can potentially address is very small

But Stripe’s strength lies in tapping its international network and engineering chops

Stripe Inc, the San Francisco-based payment solution unicorn, went under the radar after it hired its country head, last year. But the company is now working towards a limited roll-out of its services to a few users on an invite-only basis. The limited launch is expected in a few weeks, said three sources who are aware of the development.

Stripe said that it did not wish to comment on this.

Valued at $9 billion, Stripe has a two-member team based in Bengaluru. Both former senior Amazon executives, Anand Balaji and Ashwin Bhatnagar, have been setting up Stripe’s India business over the last year.

AUTHOR

Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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