There’s really no other way to say it. Swiggy is taking the food-tech war to the next level. The company is shifting its strategy. From operational fine-tuning, reactive responses and focused execution to an ambitious, risk-taking, possibly market-disrupting approach. Looking beyond the food delivery market, Swiggy is gearing up to launch a more general delivery play across three categories—grocery, alcohol, and medicines. This is the story of Swiggy’s transformation, but it’s not a story that begins here and now.
Swiggy 2.0: Bigger. Bolder. Better?
Swiggy is aspiring to become an on-demand delivery player, moving beyond its core food delivery service. By looking to expand into grocery, alcohol, and medicine delivery, Swiggy is taking a bold step. However, the move is fraught with risk
Swiggy is no longer just a food aggregator. It has two private labels, and is looking to expand into new delivery segments
For its general delivery play, it’s betting big on grocery, milk, and liquor
Its fleet of 55,000 delivery executives will be instrumental to its expansion into these new categories
But can Swiggy really succeed when so many before them have tried and failed to do something similar