The battle lines have been drawn. On one side is Zomato and the other, Swiggy. Both have successfully become verbs. But both want to be the only verb when it comes to customers, investors and food. And the duo has now found a new way to achieve that: cloud kitchens. Zomato has infrastructure services, and Swiggy, The Bowl Company (for now).
But maintaining a cloud kitchen isn’t an easy business. After all, it takes a restaurant an age to perfect recipes and even then sometimes, it just doesn’t agree with changing tastes. And these restaurants have the advantage of a physical storefront and advertisements.