When India went into a nationwide lockdown on 25 March, it decimated the country’s $50 billion restaurant sector. With hotels shuttered and many of their delivery personnel homebound, India’s foodtech unicorns—Swiggy and Zomato—suffered a body blow as well. Order volumes plummeted by 70-80%. Swiggy, however, had a contingency plan.
Codenamed ‘Go’, it was a service that let users task Swiggy delivery executives with errands or shopping orders. The company had been trialling the service in its hometown of Bengaluru since September 2019, but hadn’t rolled it out beyond this.