When India went into a nationwide lockdown on 25 March, it decimated the country’s $50 billion restaurant sector. With hotels shuttered and many of their delivery personnel homebound, India’s foodtech unicorns—Swiggy and Zomato—suffered a body blow as well. Order volumes plummeted by 70-80%. Swiggy, however, had a contingency plan.

Codenamed ‘Go’, it was a service that let users task Swiggy delivery executives with errands or shopping orders. The company had been trialling the service in its hometown of Bengaluru since September 2019, but hadn’t rolled it out beyond this.

AUTHOR

Kunal Talgeri

Kunal is a Bangalore-based business journalist who has dabbled in editing and reporting since 2001. He has covered the technology industry for the Indian editions of Fortune and Forbes, as well as The Economic Times. A commerce graduate, Kunal also studied at the Asian College of Journalism, Chennai.

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