Fifteen months back, The Ken published a story about a startup called Tapzo (known earlier as Helpchat). At the time, Tapzo was a well-funded company backed by over Rs 200 crore ($30 million) of venture capital money from marquee firms such as Sequoia India. Tapzo was valued at approximately Rs 600 crore ($90 million). The problem though was that Tapzo’s tale was one of what we then called “incondite pivots”—morphing from one form to another, changing business models and markets constantly over each avatar.

We had called this Tapzo’s Ouroboros Imperative.