Fifteen months back, The Ken published a story about a startup called Tapzo (known earlier as Helpchat). At the time, Tapzo was a well-funded company backed by over Rs 200 crore ($30 million) of venture capital money from marquee firms such as Sequoia India. Tapzo was valued at approximately Rs 600 crore ($90 million). The problem though was that Tapzo’s tale was one of what we then called “incondite pivots”—morphing from one form to another, changing business models and markets constantly over each avatar.