As India enters the second week of a nationwide lockdown that began on 23 March, data is fast becoming the lifeblood of the country. Even as the nation’s roads are eerily empty, traffic online is only ramping up. With businesses and schools shuttered as the country tries desperately to diffuse the ticking Covid-19 timebomb, moving operations online is imperative.
Consequently, video conferencing apps have surged in popularity. Zoom, for example, quickly became the most-downloaded app in the country, racing past the likes of social media platforms like Instagram and TikTok.
But in a country that already has the highest data usage per smartphone highest data usage per smartphone Livemint A report by Swedish telecom equipment maker Ericsson says the usage will double to 18GB by 2024, fuelled by rich video content Read more globally, this increase in online activity simply isn’t sustainable.