Get full access to one story every week, and to summaries of all other stories. Just create a free account

Eleven-year-old payments company MobiKwik has been vocal about wanting to get on the initial public offering (IPO) wagon for some time now. It even elevated its head of merchant payments, Chandan Joshi, to cofounder recently in an effort to kickstart kickstart MobiKwik Chandan is now the third Co-Founder of MobiKwik in addition to myself and Upasana. With this major appointment, we have effectively kick started our IPO 2022 campaign- MobiKwik Read more  its 2022 IPO push. 

MobiKwik’s IPO ambitions puts it in the company of foodtech major Zomato, payments rivals Paytm* and PhonePe, and ride-hailing company Ola, all of which have expressed similar intentions. But these are companies valued in the billions and are either the most dominant or second most dominant player in their respective sectors. Paytm, with a $16 billion valuation, is well into decacorn territory. 

Ahead of time

MobiKwik began as a payments service that offered mobile recharges in 2009. It got the go ahead from the Reserve Bank of India for its e-wallet in 2013

When stacked against these startup giants, MobiKwik is tiny. With a $300 million valuation, 100 million users in total, and a nearly non-existent UPI UPI Unified Payments Interface: It is real-time, mobile-based payments that allows users to pay anyone using any payment app user base, it seems downright preposterous to even mention them in the same breath.

This wasn’t always the case. MobiKwik was an early entrant into the e-wallet race, arriving in 2013 soon after Paytm. However, it was quickly pushed to the periphery by the Ant Group-backed company’s deep pockets and gluttony for scale. MobiKwik, bootstrapped for the first few years of its existence and having raised $131.8 million in 12 rounds, couldn’t afford to compete.

Demonetisation, when the Indian government invalidated 86% of the country’s legal tender, cemented MobiKwik’s also-ran status. Paytm had onboarded more merchants and could afford to give users cashbacks for making transactions, says a former MobiKwik executive. He did not want to be named as he did not want to be seen speaking about a former employer. 

The e-wallet moat itself was destroyed that same year with the launch of UPI. “UPI made e-wallets less user friendly as the bank account itself became the wallet,” adds Kumar Amit Sinha. Senior director at Razorpay, a payments processing company on the verge of attaining unicorn status, Sinha is a former MobiKwik executive. Mandatory KYC requirement KYC requirement Know your customer/client KYC or KYC check is the mandatory process of identifying and verifying the identity of the client when opening an account and periodically over time.

AUTHOR

Pranav Balakrishnan

Pranav writes about the business of moving people and things around, i.e, mobility and e-commerce. Over the past two years, he has written about Ola, Tesla, Flipkart, Amazon, and the increasing role played by Reliance Industries in the Indian technology story. Pranav joined The Ken from Asian College of Journalism, Chennai, specialising in business journalism.

View Full Profile

Subscribe to read this story

The Ken is the only business subscription you need. Questions?

 

Premium

  • 5 original and reported longform business stories every week
  • Access to ONLY India edition
  • Close to 250 exclusive stories every year
  • Full access to over 6 years of paywalled stories
  • Pick up to 5 premium subscriber newsletters
  • 4 original and reported longform business stories each week
  • Access to ONLY Southeast Asia edition
  • Close to 200 exclusive stories every year
  • Full access to all paywalled stories since March 2020
  • Pick up to 5 premium subscriber newsletters

Rs. 2,750 /year

$ 120 /year

India Edition
Subscribe Subscribe
Most Asked For

Borderless

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 6 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories

Rs. 4,200 /year

Subscribe
 

Echelon

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 6 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories
  • Bonus annual gift subscription
  • Priority access to all new products and features

Rs. 8,474 /year

Subscribe
Or

Questions?

What kind of subscription plans do you offer?

We have three types of subscriptions
- Premium which gives you access to either the India or the Southeast Asia edition.
- Borderless which gives you complete access to The Ken across both editions
- Echelon which gives you complete access to The Ken across both editions along with a bonus gift subscription

What do I get if I subscribe?

The Premium edition gives you access to stories in that edition along with any five subscriber-only newsletters of your choice.

The Borderless and Echelon subscription gives you complete access to The Ken across editions and unlimited access to as many newsletters as you like.

What topics do you usually write about?

We publish sharp, original and reported stories on technology, business and healthcare. Our stories are forward-looking, analytical and directional — supported by data, visualisations and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, cryptocurrency, ed-tech and many more.

How many newsletters do you have?

We are constantly adding specialised subscriber-only newsletters all the time. All of these are written by our team of award-winning journalists on a specialised topic.

You can see the list of newsletters that we publish over here.

Does a Premium subscription to your Indian edition get me access to the Southeast Asia edition? Or vice-versa?

Afraid not. Each edition is separate with its own subscription plan. The India edition publishes stories focused on India. The Southeast Asia edition is focused on Southeast Asia. We may occasionally cross-publish stories from one edition to the other.

We recommend the Borderless or the Echelon Plan which will give you access to stories across both editions.

Do you have a mobile app?

Yes! We have a top-rated mobile app on both iOS and Android which allows you to read on-the-go and has some amazing features like the ability to bookmark stories, save on your device, dark mode, and much more. It’s really the best way to read The Ken.

Is there a free trial?

You can sign up for a free account to experience The Ken and understand our products better. We’ll send you some free stories and newsletters occasionally, and you can access our archive of previously published free stories. You can stay on the free account as long as you’d like.

The vast majority of our stories, articles and newsletters can be accessed only by a paid subscription.

Do you offer any discounts?

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Do you offer refunds?

No. We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am facing some trouble purchasing a subscription. What can I do?

Just write to us at [email protected] with details. We’ll help you out.

I have a few more questions. How can I reach out to you?

Sure. Just email us at [email protected] or follow us on Twitter.