20/20. Perfect vision. An unimpeded view of what is and what lies ahead. Kasturi and Sons, the company that publishes the 140-year-old newspaper The Hindu, seemed to have found this clarity last year. In an email circulated among employees in May 2017, Rajiv C Lochan, the company’s CEO, spoke of a Vision 2020 for the company. It was aimed at revamping the business to keep up with the times.
Hard times at The Hindu
The Hindu, the 140-year-old newspaper published by Kasturi and Sons, is facing the heat thanks to declining advertising revenue. It needs to chart out its future. Fast.
The Hindu is one of the oldest newspapers in India, but it is now facing a crisis as ad revenue declines and newsprint costs rise
Going against its ethos, it is now asking employees to leave the company voluntarily in an effort to control costs
However, it also needs to look at editorial expenditure and reassess the level of autonomy granted to editorial
It has started a number of new digital experiments including a paid news app. But digital businesses take time to build