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Kerning Spends

Hard times at The Hindu

The Hindu, the 140-year-old newspaper published by Kasturi and Sons, is facing the heat thanks to declining advertising revenue. It needs to chart out its future. Fast.

09/07/18

Shashidhar KJ

The Hindu is one of the oldest newspapers in India, but it is now facing a crisis as ad revenue declines and newsprint costs rise

Going against its ethos, it is now asking employees to leave the company voluntarily in an effort to control costs

However, it also needs to look at editorial expenditure and reassess the level of autonomy granted to editorial

It has started a number of new digital experiments including a paid news app. But digital businesses take time to build

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20/20. Perfect vision. An unimpeded view of what is and what lies ahead. Kasturi and Sons, the company that publishes the 140-year-old newspaper The Hindu, seemed to have found this clarity last year.

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