This year, if edtech is the hottest startup segment in India, Unacademy is arguably the hottest edtech startup in the country. The five-year-old test preparation startup has been on a tear in recent times, purportedly hitting a $100 million revenue rate, garnering tens of thousands of students, as well as gaining eyeballs and attention with its IPL sponsorship IPL sponsorship The Hindu BCCI announces Unacademy as official partner for IPL Read more .
The Interview: Gaurav Munjal’s plans to grow Unacademy into the Netflix of edtech
With a million views a month, Unacademy’s co-founders thought they could create a ‘YouTube for education’. Now, with a billion-dollar valuation, a successful subscription model, and a revenue rate of $100 million in the bag, Munjal wants to go bigger. As big as $100 billion
For a company that had no sales teams until six months ago, Unacademy is currently doing $12 million in monthly revenue
Monetisation was necessary; teachers were building a huge following on Unacademy only to be poached by coaching centres
The pivot to its current model was a bet that it would translate into better margins and unit economics
Munjal is now readying for bigger battles, one that includes going head-to-head with Byju’s on its playground—K-12