In the Indian startup firmament, credit card payment company CRED is a prominent fixture. It is the brainchild of startup superstar Kunal Shah, previously the founder of Freecharge, the mobile recharge company that was sold for US$400 million in 2015. It was India’s largest e-commerce acquisition at the time. CRED also generated massive buzz for its astronomical seed round astronomical seed round The Ken Three-card Monte: Kunal Shah’s CRED plays the “follow the money” game Read more and Series A funding Series A funding The Ken CRED’s uncertain path from credibility to confidence Read more .
The Shah of Cred
The Interview – Kunal Shah on improving Indians’ relationship with money through CRED
From the Freecharge exit to the CRED vision, CEO and founder Kunal Shah talks about his journey in a freewheeling interview. For the first time ever, Shah answers and explains burning questions about CRED’s business model and funding imperatives
Not content with delivering one of India's largest e-commerce exits with his first startup Freecharge, Kunal Shah donned the founder's cap again with CRED
The two-year-old credit card payment startup bills itself as “a platform to aggregate and reward people who have good credit scores”
Having raised ~US$150 million so far, Shah talks about CRED's mission to improve people's relationship with money
In a first, he explains, in detail, the company's business model and monetisation plans