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Pink Champagne on Ice

The making of a loan crisis at Byju’s

By partnering with lending companies like Capital Float and Bajaj Finserv, Byju’s was able to break through the affordability barrier. But sales agents with aggressive targets are pushing multi-year subscriptions and ever-larger consumer loans on to unsuspecting customers

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“Come fall in love with learning,” said the photo of a cherubic kid wearing oversized glasses on the receipt the parent waved at the camera. But there’s little love in words she and three other parents used in the video—a complaint to the Chennai Cyber Crime Department. “I did not know they were signing me…

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