It isn’t often that a web series drops its debut season and then follows up with a second season barely two and a half months later. Then again, Aashram isn’t your average series. Its story, about a criminal godman’s exploits in a fictional Indian town, clearly struck a chord with India’s masses. In December, barely three months since it first graced video streaming platform MX Player, it crossed one billion views.

Aashram’s formula—a salacious mix of sex, violence, and crime, set in India’s hinterland—has proven a winning combination for MX Player, and one that repeats across many of its original series.

AUTHOR

Bhumika Khatri

Bhumika covers e-commerce, consumer internet, and everything startup for The Ken in Delhi. In her previous stint at Inc42, she spent two and a half years writing about a breadth of startups and topics. A commerce graduate, Bhumika completed her postgraduate in journalism from the Indian Institute of Journalism and New Media, Bengaluru. You can reach her at [email protected]

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