When Krishnan Menon ran into a problem with his startup’s Facebook services, the former Freecharge and Lazada executive knew who to turn to. Facebook pages and ads are a major part of the business for BukuKas, the Indonesian digital bookkeeping app that Menon is founder and chief executive officer (CEO) of. Regular support staff couldn’t fix the urgent issue so he made a call to a well-placed angel investor who works at the social media company.
“It was fixed within 14 hours, of which 12 were at night,” Menon tells The Ken. But it wasn’t just speed, it was the level of attention that stood out.