When 87-year-old Singaporean Mohamad Bin Anang developed bed sores after becoming bedridden earlier this year, his children decided to call in a trained caregiver. They enlisted home nursing home nursing Home Nursing services include nursing care, vital signs monitoring, medication management. services from Active Global Home & Community Care, a provider of homecare and day care services in Singapore.

“The nurse also guided [our existing] domestic helper on how to provide care for my father,” Anang’s daughter Nora Mohamad says, adding that they require the service only monthly now.

Anang has Parkinson’s disease, but sending him to a nursing home was not an option. “Given Covid-19, we preferred homecare homecare Home-based services are provided within the homes of frail and home-bound elderly who find it difficult to access services in the community. services. My mother, at 70+, would not be able to visit him if he is at a nursing home. At home, my father can be surrounded by family,” says the accounting professional. Besides, some of the costs of homecare were offset by the country’s Pioneer Generation Disability Assistance Scheme Scheme A scheme for Singapore’s ‘Pioneer’ generation. It includes monthly allowance of S$100. , she adds.

Singapore needs these schemes; now more than ever. The country is ageing fast. So fast that as per the United Nations’ 2019 projections projections United Nations World Population Aging 2019 Read more , it’s among the most rapidly ageing countries in the world. While those aged 65+ currently make over 16% of the population, by 2030, this number is  expected expected National Population and Talent Division Population Trends: Overview Read more to shoot up to almost 24%, as per the government.

But where there is an ageing population, there’s also a growing market to serve it.

In Singapore’s case, it’s a massive market. Janice Chia, founder and managing director of business consultancy Ageing Asia, projects Singapore’s ageing market to reach US$72.4 billion by 2025.

“Ageing is the new black,” says Chia, adding that the two major market segments to capture are “the rising middle to higher income baby boomers and the high-net-worth baby boomers.” And the pandemic hasn’t dented the business opportunity in this segment. Au contraire.

When Covid-19 hit, Singapore swung into  action action Ministry of Health Support Measures for Seniors During Covid-19 Read more and was able to  stave stave World Health Organization Singapore Read more off the onslaught.


Annie Philip

Annie is an independent journalist based in New Delhi, India. With several years of experience in print and digital mediums, her areas of interest include development, international affairs, renewable energy and culture. Her previous stints include The Indian Express, The Week and The Hindu.

View Full Profile

Read this story. Subscribe Now

This story is available across both editions. Subscribe to the one that’s most relevant for you. Questions?

Pick an edition


Annual Subscription

12-month access to 200+ stories, archive of 800+ stories from our India edition. Plus our premium newsletters, Beyond The First Order and The Nutgraf worth Rs. 99/month or $2/month each for free.

Rs. 2,750


Quarterly Subscription

3-month access to 60+ new stories with 3-months worth of archives from our India edition. Plus our premium newsletters, Beyond The First Order and The Nutgraf worth Rs. 99/month or $2/month each for free.

Rs. 1,750


Single Story

Instant access to this story for a year along with comment privileges.

Rs. 500


Annual Subscription

12-month access to 150+ stories from Southeast Asia.

$ 120


Quarterly Subscription

3-month access to 35+ stories from Southeast Asia.

$ 50


Single Story

Instant access to this story for a year along with comment privileges.

$ 20



What is The Ken?

The Ken is a subscription-only business journalism website and app that provides coverage across two editions - India and Southeast Asia.

What kind of stories do you write?

We publish sharp, original and reported stories on technology, business and healthcare. Our stories are forward-looking, analytical and directional — supported by data, visualisations and infographics.

We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

What do I get if I subscribe?

For subscribers of the India edition, we publish a new story every weekday, a premium daily newsletter, Beyond The First Order and a weekly newsletter - The Nutgraf.

For subscribers of the Southeast Asia edition, we publish a new story three days a week and a weekly newsletter, Strait Up.

The annual subscription will get you complete, exclusive access to our archive of previously published stories for your edition, along with access to our subscriber-only mobile apps, our premium comment sections, our newsletter archives and several other gifts and benefits.

Do I need to pay separately for your premium newsletters?

Nope. Paid, premium subscribers of The Ken get our newsletters delivered for free.

Does a subscription to the India edition grant me access to Southeast Asia stories? Or vice-versa?

Afraid not. Each edition is separate with its own subscription plan. The India edition publishes stories focused on India. The Southeast Asia edition is focused on Southeast Asia. We may occasionally cross-publish stories from one edition to the other.

Do you offer an all-access joint subscription for both editions?

Not yet. If you’d like to access both editions, you’ll have to purchase two subscriptions separately - one for India and the other for Southeast Asia.

Do you offer any discounts?

No. We have a zero discounts policy.

Is there a free trial I can opt for?

We don’t offer any trials, but you can sign up for a free account which will give you access to the weekly free story, our archive of free stories and summaries of the paid stories. You can stay on the free account as long as you’d like.

Do you offer refunds?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am facing some trouble purchasing a subscription. What can I do?

Please write to us at support@the-ken.com detailing the error or queries.