It’s fair to say that Kishore Biyani-led Future Group knows a thing or two about private brands. Historically, the Biyani family started its journey in fashion from selling fabric to making garments, and then, finally, retailing these garments as well. This knack for home-grown products, says Ashni Biyani, Kishore Biyani’s oldest daughter, is something the Future Group is replicating in food and FMCG (fast-moving consumer goods) as well.
Through its Future Retail arm—which owns supermarket chains such as Nilgiris, Easyday and Big Bazaar—Future Group is looking to sell an army of its own brands. From baked goods and organic staples to toilet cleaners and skin care products.