What’s in your fridge?

Fruits, juices, beef, leftovers from yesterday’s party (the only time you find time to cook), coffee that went cold waiting for someone, the pumpkin salad that’s been waiting to be loved again… the answer to this simple question can be quite revealing.

The average Indian household’s disposable income has more than doubled since 1985. Our consumption patterns have changed. And a new, affluent middle class has emerged, forecast to match Australia’s population by the year 2025. Today, a larger share of our GDP is spent on consumption than investment—and spending on food is at the top.