A smart businessman once said, data is the new oil.

And then he said it again, and again and again. Till the phrase took a life of its own. A sort of opportunistic chant in people’s imagination, in corporate boardrooms, the bureaucracy and government corridors. Till it found its place in the Draft National Policy Framework for electronic commerce in India. Or simply put, a policy document that has been in the works for the last few months to regulate e-commerce.

Earlier this week, the draft e-commerce policy document was leaked.