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A strange new beginning

The Reverie Revenant

Does the recent acquisition of Reverie Technologies by Reliance herald a success or failure?

30/04/19

Sumanth Raghavendra

90% of new Indian internet users over the next five years would be more conversant with local Indian languages than English. Reverie was struggling to reach them

Reliance, for once, has little expertise with local language. And Reverie’s core competence is local language support

Using Reverie, Reliance can build an ad engine that is primed for local languages—keyboard data and voice inputs can be analysed and monetised

Does this make Reverie a zombie startup? Or a Phoenix, rising from its ashes?

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Revenant (noun), one who has returned, as if from the dead.

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