A strange new beginning

The Reverie Revenant

Does the recent acquisition of Reverie Technologies by Reliance herald a success or failure?

Sumanth Raghavendra, 30 Apr 2019

90% of new Indian internet users over the next five years would be more conversant with local Indian languages than English. Reverie was struggling to reach them

Reliance, for once, has little expertise with local language. And Reverie’s core competence is local language support

Using Reverie, Reliance can build an ad engine that is primed for local languages—keyboard data and voice inputs can be analysed and monetised

Does this make Reverie a zombie startup? Or a Phoenix, rising from its ashes?

Revenant (noun), one who has returned, as if from the dead.

Have you watched Leonardo DiCaprio’s Oscar-winning performance in The Revenant?

Have you ever wondered what the title meant?

Well, the word “revenant” is from the French word “revenir”, meaning “to return”.

AUTHOR

Sumanth Raghavendra

Sumanth is a serial entrepreneur with more than eighteen years experience in running startups. He is currently the founder of Deck App Technologies, a Bangalore-based startup attempting to re-imagine productivity software for the Post-PC era. Sumanth’s columns appear regularly in leading publications. He holds MBA degrees from the Indian Institute of Management, Bangalore and Thunderbird, The American Graduate School of International Management, USA.

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The Reverie Revenant