Coffee retail is a strange beast in India. Many have come, stayed, downsized. None have had it easy. Some—like consumer goods company Hindustan Unilever’s Bru World Cafe chain—even shut down. But Third Wave Coffee Roasters, headquartered in Bengaluru with 15 stores across three cities, believes it can beat the odds.
Let’s look at these odds.
Exhibit A: Cafe Coffee Day.