Work at Citrus Pay, CRED, PhonePe, MobiKwik, or Google? to read this story for free.

Celebrating money

Three-card Monte: Kunal Shah’s CRED plays the “follow the money” game

After catering to youngsters looking to save a buck at FreeCharge, Kunal Shah is targeting the top of the pyramid with CRED. But will chasing the money card lead to a pot of gold or a lump of pyrite?

24/01/19

Sumanth Raghavendra

Years on from a nose-bleed $400 million exit with FreeCharge, Kunal Shah is looking for an encore with his new startup CRED

A credit card management app, CRED has already raised $30 million in a seed round from the likes of Sequoia Capital, Ribbit, and Ru-Net

But with great funding comes great responsibility to deliver a stellar product that wins great traction and eventually a unicorn-esqe exit

How will CRED stand out in a sea of competition in the payments space? How exactly does it hope to bring in the bucks?

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“Follow the money card.” That is all you need to do to win. As far as gambling card games go, the Three-card Monte is just about the simplest game you can find. There are three cards, placed face down on a table. One of the cards is the “money” card, usually the queen of hearts….

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