The largest cotton seed company in the world is Bayer.

The second largest? A seemingly tiny Hyderabad-based agri-biotech company that recently bought the Indian cotton businesses of two agricultural giants — Monsanto and DuPont Pioneer.

Today, Tierra Agrotech Private Limited owns Asia’s largest collection of cotton germplasm.

That’s decades of research. Hundreds of crores of investment. Seven truckloads of seed that arrived in air-conditioned tractor trailers at Tierra’s headquarters in the village of Dabilpur, on the outskirts of Hyderabad, earlier this year. This instantly vaulted the company into India’s top 10 list. Thanks to its seed wealth, six-year-old Tierra now has the power to shape Indian agriculture.

In Tierra’s modest Hyderabad headquarters, an assistant brings hot water in a pint glass to Suresh Atluri, CEO and co-founder. He’s wearing dad jeans, a white shirt, self-tinting glasses and a grin. “It’s not Budweiser beer,” he kids.

“Beer cannot be clear,” says Parthasarathi Bhattacharya, research director and co-founder, quite seriously.

“We don’t know, somebody will manufacture white beer, like white wine.” Atluri cracks up.

These are heady times. The company is on track this year to earn Rs 111 crore ($15.5 million) in revenue, primarily from selling Monsanto’s cotton seed inventory, according to Atluri. If true, that’d be 10x Tierra’s Rs 11 crore ($1.5 million) revenue last year. Plus, it had Rs 3 crore ($417,630) in losses, according to financial statements. Then, in August 2017, it was acquired by Grandeur Products Ltd., a Hyderabad-based listed company that pivoted suddenly from selling coffee products to selling seeds. Grandeur paid an unspecified sum for Monsanto’s cotton business and $1.84 million (Rs 13 crore) for DuPont’s, according to stock exchange filings. (The promoters of Grandeur are affiliated with CCL Products (India) Pvt. Ltd.—one of the world’s largest instant coffee manufacturers, which made a Rs 168 crore profit in 2017).

"The MNCs were doing research but they had a disconnect between research and marketing. They have so many products in the pipeline, but they are not in the market."

Parthasarathi Bhattacharya, research director, Tierra (left; Suresh Atluri is on the right)

The Monsanto purchase made Tierra the target of anti-GMO activists, who believe that genetically altered crops can have disastrous health and ecological effects. Vandana Shiva, an environmental activist, wrote to Indian regulators this year, “Monsanto is pretending to have ‘sold’ business to a four-year-old company Tierra Agrotech… This asset sale needs urgent investigation.”

The acquisitions are fallout from global dealmaking (read our previous story here). Since 2016, six global agricultural giants have merged into three: Bayer-Monsanto, DowDuPont (its agriculture division is now called Corteva Agriscience) and ChemChina-Syngenta. They own 61% of the global seed and pesticide market.


Gayathri Vaidyanathan

Gayathri writes on health, environment and science. She has reported and produced stories for the Washington Post, Discover, Nature, and the New York Times, amongst other publications. In her last assignment, she was the lead science writer for E&E News in Washington, D.C. E&E News is a news organisation focused on energy and the environment. Over the past decade, Gayathri has travelled across North America, Africa and Asia on long-form reporting projects. She has a master’s in journalism from Columbia University and a bachelor's in biochemistry from McMaster University in Ontario. At The Ken, Gayathri will write on healthcare, the pharmaceutical business and the environment. Based in Bengaluru, you can reach her at gayathri at the rate

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