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TikTok on the advertisers’ clock, but brand worries don’t stop

It has only been months since the much-loved Chinese app faced a ban for pornography. Since then, TikTok has been trying to damage control while upping its brand advertising game. But it's not all that easy

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On 13 September, online classifieds firm OLX launched its first ever advertising campaign on TikTok, the wildly popular short-video app that has a 200-million strong user-base in India.  OLX roped in top TikTok influencers like Awez Darbar, Arishfa Khan and Avneet Kaur to perform a 15-second skit encouraging young users to use OLX. The three-day…

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