Happy endings are for movies. Not movie channels.

At least not for movie channels owned by Bennett Coleman & Company Limited (BCCL), otherwise known as the Times Group.

Times, one of the largest media houses in India, has come to terms with this. For at least 6 months, it has been working hard to find a buyer for its English movie portfolio, according to three people directly aware of the matter. It even engaged an outside firm to conduct an exercise on how best to structure a potential sale, so as it minimize its tax outflow on the gains.