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Times Internet’s flywheel dreams

The masterplan: acquire users here, there, everywhere. Feed into the central flywheel. Monetise. Rinse, Repeat.

27/06/17

Rohin Dharmakumar

Times Internet wants to fight disruption by joining the game as a player

Its main tool in that fight is Colombia, a fully-owned ad network built in-house

Every property feeds data and users back to Colombia

It wants to be like China’s WeChat or Line, but its ARPU shows there’s still a long way to go

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[Editor’s note: This is part 2 of our last story on Times Internet]

Organisations, like people, are generally risk averse. Both tend to plan their moves in a manner that doesn’t risk their survival.

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