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Times Internet’s flywheel dreams

The masterplan: acquire users here, there, everywhere. Feed into the central flywheel. Monetise. Rinse, Repeat.

Rohin Dharmakumar, 27 Jun 2017

Times Internet wants to fight disruption by joining the game as a player

Its main tool in that fight is Colombia, a fully-owned ad network built in-house

Every property feeds data and users back to Colombia

It wants to be like China’s WeChat or Line, but its ARPU shows there’s still a long way to go

[Editor’s note: This is part 2 of our last story on Times Internet]

Organisations, like people, are generally risk averse. Both tend to plan their moves in a manner that doesn’t risk their survival. Except, every now and then, each throws caution to the wind.

For Times Internet, that was the period between 2014 and 2015. It made 5 acquisitions and 14 venture investments, spending millions of dollars in the process.

Times Internet

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Rohin Dharmakumar

Rohin is co-founder and CEO at The Ken. He holds an MBA from the Indian Institute of Management, Calcutta and an engineering degree in Computer Sciences from the R.V.C.E., Bangalore.

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Times Internet’s flywheel dreams