“A friend is a gift you give yourself.”
– Robert Louis Stevenson
Widget Spinner
Times Internet wants to fight disruption by joining the game as a player
Its main tool in that fight is Colombia, a fully-owned ad network built in-house
Every property feeds data and users back to Colombia
It wants to be like China’s WeChat or Line, but its ARPU shows there’s still a long way to go
Organisations, like people, are generally risk averse. Both tend to plan their moves in a manner that doesn’t risk their survival. Except, every now and then, each throws caution to the wind.
For Times Internet, that was the period between 2014 and 2015. It made 5 acquisitions and 14 venture investments, spending millions of dollars in the process.
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