In 2015, Abhishek Daga, the founder of Indian adventure and activities platform Thrillophilia, made a pitch to a venture capital (VC) investor. Daga explained that the company was creating a platform for people to book activities and experiences online. Thirty minutes later, the investor was unmoved. Daga recalls being shocked at his poor understanding of the concept—dismissing the company outright, the investor said Daga was just building a knock off of event booking platform “BookMyShow”.
MakeMyTrip, other travel firms gear up to climb the experiences mountain
With global OTAs already doubling down, the likes of MakeMyTrip and Cleartrip are also scrambling to secure their share of the experiences and activities pie. But while the segment is growing at an impressive clip, it poses a unique set of challenges
Activities and experiences is the next frontier for travel tech companies globally
In India, the fight for market share in this space is being led by OTAs like MMT and Cleartrip on one hand and standalone operators like Thrillophilia, and Deyor Camps on the other
However, supply is mostly offline. Lack of tourism infrastructure also inhibits growth of experiences in India
Experts say that OTAs like MMT are better placed at winning in this market because of their control over travel data