In 2015, Abhishek Daga, the founder of Indian adventure and activities platform Thrillophilia, made a pitch to a venture capital (VC) investor. Daga explained that the company was creating a platform for people to book activities and experiences online. Thirty minutes later, the investor was unmoved. Daga recalls being shocked at his poor understanding of the concept—dismissing the company outright, the investor said Daga was just building a knock off of event booking platform “BookMyShow”.
In the VC’s defence, this was a time when India’s experiences and activities market—everything from sightseeing tours to local experiences and niche adventure sports—had not yet taken off.